Cognitive Constraints Perception

Cognitive Constraints Perception

There are few things that are more important than perceiving the world accurately (aka listening). 

So why don’t you do a better job at it?

Two things come to mind:

The assumption gets you into trouble but it is not exactly the problem. In fact it is the (imperfect) solution to the problem of limited cognitive resources. The assumption allows you to allocate your limited resources effectively. It frees up resources to deal with other things. When you make accurate assumptions you are able to navigate the world much more effectively. 

BUT what do you do when your assumptions are wrong? How will you know when they are wrong?

Start by adding in this assumption...  You know far less than you think.  Then follow the steps below

  1. Give just a little more attention than you think you need to.
  2. Next, have good triggers to help you understand when a deeper level of processing is needed. 
  3. Finally, you need to build your listening skills (Dr Carmel Finnan can help with this)

#Heuristics #Semiotics #Tropes #Empathy #Listening

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The right marketing focus

Focusing your marketing efforts

How much time and money do you want to spend on the wrong person? How many of your resources do you want to use on someone that is just not ready?

Frame the challenge like this: 

  1. qualify the right person 
  2. determine the communication needed to advance the relationship

To work smarter you will need good data and that will come from asking the right questions. Below are a few to get you started.

Finding the right person:

  • Do they need what you are selling?
  • Will they like how you provide your service?
  • Can they afford what you are selling?
  • Do they share your values ?

Measuring the #relationship:

  • Have they heard of you? (awareness)
  • Have they engaged with you?
  • How recent and how frequent do they engage?
  • Did they search for you with your brand name?
  • What is your current level of permission and trust? Have they trusted you with their: 
    • Time (Reading/watching your content)
    • Money (Even a small purchase is a big step) 
    • Contacts (Making a referral)

Over time you will find this information so useful that you may want/need to automate the process of collecting and storing it. If you are ready to geek out on marketing… send us a signal that you are the right person! If you don’t feel that our relationship is at that level yet… just enjoy this ActiveCampaign’s video😁.

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Strength Based Marketing

Strengths Based Marketing

You know that thing you can’t help but do? The thing you do even in your free time! If you had to make and keep a promise, wouldn't it be nice if that promise was in alignment with the thing you can’t not do?

About half our team took the StrengthFinders2.0 assessment UNPROMPTED. This is congruent with the tally you will see above. We must learn, question, understand individual differences, and be responsible.  We do this not because anyone is making us. It’s just who we are. 

These strengths might not be right for every client BUT if you value competence. WE HAVE A PROMISE FOR YOU

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Trust in marketing

How to see if your marketer is honest

You can’t easily see what is true in digital marketing because it is technical. You may not even know where to start. 

Gauge honesty with some questions that you know the answer to. Ask a question where the honest response may not be in the other party's best interest.

For example, I recently asked a competitor an easy question about search engine optimization (SEO). “What's more important: the content (article/video) or the links to the content?” 

The answer is easy for anyone in our industry. If you know the three things below you can answer the question yourself.

  1. Google needs an audience to make ad money
  2. They get their audience by delivering the best content to the person searching 
  3. Great content attracts viewers and organic links

As a double check on myself. I looked for a third opinion from someone that knows digital marketing BUT is not dependent on selling backlinks to make a living. It may not be in Neil Patel's (short term) best interest to share this with you but he values the trust of his audience.

Trend number six:

You won't have to build as many backlinks with things like user metrics that are really kicking into high gear. We're seeing it that if you build too many links too fast, it actually takes you longer to rank and can hurt your ranking. So it's better off just releasing your content not building links and letting it happen organically, and then over time sure do the manual outreach. Allow your content sit there for three to four months before you even start that manual outreach, and when you do that we're seeing that the rankings are climbing up faster and higher than if you were building tons and tons of links from day one. It's just not as organic and I'm not saying your buying links. You should never buy links; you should never try to break their policies or at least Google's policies. More so, what you need to do is just be slow and patient, taking that slow and patient route, funny enough, is getting people rankings faster than if they're taking impatient quick route of building links right away.

-Neil Patel

Ps. They were selling backlinks and told me that backlinks are just as important.

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Marketing and Recruitment Foundation

A culture of learning as the foundation of your marketing and recruitment

A Culture of Learning:

In a service industry such as behavioral health, our competence is directly tied to the quality of the service that we are selling. Being more competent makes the organization more attractive from both a marketing and recruitment perspective.

The Mindset Shift:

Marketing and recruitment is not a single event and is approached much more successfully as a process. Consumers and team members are making a significant choice by choosing a behavioral healthcare provider and as such the best clients/team members are unlikely to make a decision based on a single interaction. They will generally pick the organization that they know, like, and trust. This happens over time. If the first time you meet a potential client/team member is the day that you need them, then you have a problem. You will desperately try to close the deal on the first interaction. Ask yourself: What does this feel like to the potential team member/client?

Conversely, if you have a continuous learning process, the marketing and recruitment efforts can build on this foundation. Making a culture of learning visible to the public does a lot to attract your ideal clients/team members.

First, education provided to your team members creates better service, which leads to greater word-of-mouth, which is the most powerful form of marketing. Additionally, team members can position the company as a leader in the community by sharing what they have learned in a publicly engaging and accessible way (aka marketing).

On the other hand, a culture of learning can also be leveraged as recruitment if Continuing education credits (CEU’s) are offered publicly in exchange for an email address. Providing CEU’s that help meet the company’s needs can provide you with an email list of potential employees that have already taken the training that meets your needs!!! Additionally, when a job opportunity arises, it can be offered in a thoughtful and targeted way to a potential team member who has already had a positive experience with you.

The Challenge:

Building a culture of learning is not simply providing information to your team. They must be enrolled in the journey and believe in the mission, vision and values. Creating engaging content, measuring enrollment, and collecting leads is what we do at Tetra Prime and in a digital world it is more achievable than ever. If this is something you are moving toward l would be happy to discuss how this is achieved.

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